Mid-American Novelties is the company that Todd, Asha, Manmeet, Madhuri and Gupta work for. They sell American novelties from catalogs such as whoopie cushions, foam fingers and cheeseheads. Todd comes to work one day and finds that a call center based in America has been outsourced to India. This is the center that the series centers around.
- In the intro it is shown Mid-American Novelties was established in 1974.